SERVICES
Our consulting services are structured and provided as follows
INTELLIGENCE, STRATEGIC MARKETING, BUSINESS PLANNING
BUSINESS DEVELOPMENT
CO-MARKETING PARTNERSHIPS AND VALUE GENERATION
CONSUMER ENGAGEMENT, PROMOTION, COMMUNITY, LOYALTY
SHOPPER AND CUSTOMER MARKETING, PROXIMITY MEDIA
INTELLIGENCE, STRATEGIC MARKETING, BUSINESS PLANNING
BUSINESS DEVELOPMENT
CO-MARKETING PARTNERSHIPS AND VALUE GENERATION
Design of innovative platforms and consequent new integrated co marketing packages generating unprecedented value by proposing a combination of commercial, promotional, sponsoring, media barter, trade and consumer marketing activities included in the co marketing package Development of global alliances and partnerships by
• scouting candidate partners willing to co invest in joint marketing campaigns and programs that will generate new revenues and increased value,
• evaluating their marketing plans and the level of synergy and complementarity,
• developing co marketing agreements, packages and consequent platforms that support sales, sponsorship, media visibility, bartering, distribution of value in kind products and services
We provide consulting services to help companies define and achieve business objectives such as the increase of value for stakeholders, volume of sales and return on investment as well as specific marketing goals (for instance in retail active customer base, in store traffic, market share, product mix efficiency, average check, frequency of store visits, conversion rate, profitability, by supporting them in
• conducting market research, focus groups, verification of patents and trademarks
• defining and developing business ideas, strategies for market development (including franchising and real estate), marketing plans, implementation plans, training systems (with coaching support)
• elaborating economic and financial projections, business plans and strategy for new corporate divisions, commercial channels, start up companies
• designing new formats for a) digital marketplaces (international outlook and full integration with digital ecosystems), b) retail stores, branches, shop in shop, restaurants,
Full support consulting service to help clients and partners to
• activate new international sales distribution channels (business to business and consumer)
• elaborate trade marketing and sales plans also in “local store marketing” and e commerce mode (dedicated team of experts, training program and coaching service for the sales force)
• develop franchise strategy and implementation programs (including franchisee candidate selection, real estate, construction, equipment)
• write up a business plan, a strategy road map for value generation and a marketing plan of actions for start up companies
• fund new projects and start up companies by scouting, selecting and negotiating with potential investors, business angels, venture capital firms, incubators
CONSUMER ENGAGEMENT, PROMOTION, COMMUNITY, LOYALTY
SHOPPER AND CUSTOMER MARKETING, PROXIMITY MEDIA
OTHER SERVICES
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For our clients and partners, we create, develop and deliver
• consumer engagement campaigns, brand activations, promotions with a high perceived value of the benefit for the consumer (leveraging the contribution of co marketing partners)
• integrated marketing communication, full community management, innovative loyalty programs with an unprecedented reward system aiming at building the target customer’s loyalty
• multi channel sophisticated contests, sweepstakes, prize campaigns managed thanks to an efficient system of prize redemption
We support our clients and partners to achieve their objectives in terms of sales by increasing the consumer’s conversion rate through services referring to
• brand positioning and behavioural segmentation analysis,
• customer and shopper journey map (touch points mapping),
• projects of trade marketing and category management,
• visual merchandising plan,
• integration of proximity marketing’s tools with store zoning approach and cutting edge innovative technology (such as for instance, footfall drive to store, digital signage network, interactive totem, gamification,